It really does exist! Experience it for yourself, or watch the informational video below:
Now, after watching this video, you’re probably thinking: HOLY CRAP. I really want to shave AND make my calls simultaneously! And instantly know how to say “You betcha!” in Farsi. And make a cup of coffee with a phone roughly the size of a large swiss army knife?
Don’t be silly. Don’t be like the hundreds of gullible people who commented on this YouTube video. That’s why I’m here to clear things up for you.
The whole thing is genius. It’s actually a PR stunt for Nova Scotia. They are playing on our love for convenience and futuristic, techy objects. And antioxidants. It’s both an advertisement and a comment on today’s society. I know this because when you click Release Date at the top of the page, it re-directs you to a page all about tourism in Nova Scotia – the PLACE that has everything! They also admit that this phone does not exist. If you think about it, this is an innovative, creative way to get people to learn about what Nova Scotia has to offer. It doesn’t particularly make me want to travel to Nova Scotia, but I appreciate their ingenuity. What do you think?
I’m consistently impressed by creativity. Especially the kind that ad agencies come up with. They don’t reinvent the wheel (pardon my cliche), but they come up with something new, fresh, and relevant without being totally off the mark. As a creative person, the creative process is mind-boggling to me. To fully appreciate said creativity, check out this years Creativity Winners List. Trust me, people. You will enjoy these – I hadn’t seen many of them.
And while you’re checking out those creative commercials, make sure you look at Crispin Porter & Bogusky’s ads. Because if you haven’t heard about a certain Alex Bogusky, it will definitely amuse you to hear about him now. Among the other mildly entertaining things he does, he:
Wrote a diet book while advertising for Burger King and Domino’s Pizza. (Aside from the blatant contradiction I just wrote, that’s pretty darn funny.)
Interviewedhimself on his own blog. (Hey, I could do that! But I won’t, because I’m not Alex Bogusky. I am also sans millions of dollars that would justify interviewing myself.)
Has a business card with one rounded corner that reads, “25% safer than most other business cards.” (I have to admit that I absolutely love this.)
Designed the (dare I say it?!) sweet new Microsoft ads. I’m an Apple fan, but I’m loving these ads!
Which is your favorite ad campaign? Take the poll… do it now.