The Superbowl this year just didn’t cut it for me. The only commercial I ended up liking was Google’s “Every Search is a Story” ads. This commercial caught me off guard – I wasn’t expecting it to be this good!
Life… From a Genius’ Perspective
This will also make you think about life and your relationships with other people. Some of my favorite quotes from Einstein’s essay, The World as I See It, are:
“But without deeper reflection one knows from daily life that one exists for other people — first of all for those upon whose smiles and well-being our own happiness is wholly dependent, and then for the many, unknown to us, to whose destinies we are bound by the ties of sympathy.”
“A hundred times every day I remind myself that my inner and outer life are based on the labors of other men, living and dead, and that I must exert myself in order to give in the same measure as I have received and am still receiving..”
And as your reward for reading this far… The FUNNIEST Craiglist ad you have EVER read.
Seriously – my roommate and I almost peed our pants after reading this ad from, ahem, a man named Cougarclaws.
They are ugly, soft, unflattering, overpriced, and nearly pointless. Yes, I’m talking about Snuggies. In 2008, we first saw the coming of the Snuggie. This wearable blanket with sleeves captured the hearts and wallets of viewers all over America. But how?
It started with the infamous infomercial. What makes the entire situation even more bizarre is that it wasn’t intentionally funny! They were in earnest. We took their infomercial to a whole new level – we the American public churned out countless parodies, which could only be expected. Even comedic icons like Jay Leno, Ellen DeGeneres, and Jon Stewart joined in the fun.
But the joke doesn’t stop there. The Snuggie has practically become a CULT ICON. Amazing, I know. Imagine the possibilities… others have! Snuggie usage has expanded to more than at-home money savings. Check out some more ways you can stay warm and look lumpy:
Do you feel like going to the bar? Are you too lazy to put on a real outfit? Go out in your Snuggie! Because if you’re going to get inebriated, you might as well stay warm and cozy. And post the resulting ridiculousness on … an entire website and group devoted to Snuggie Pub Crawls, of course!
Does your beloved pet get cold too? Instead of buying a tacky Christmas sweater that he probably will not enjoy wearing, simply stick a Snuggie for Dogs on him!
Or let’s say you’re at home watching television in your Snuggie and that amorous feeling comes over you and your similarly attired significant other. What better (or more convenient) way to get it on than through Snuggie Sutra? …I kid you not.
If you’re against the idea of following the mainstream but love the idea of Snuggies in general, there’s a few spinoffs on Snuggie popularity. Rebels against mainstream culture might buy spinoff items like the Toasty Wrap and the Kozy Wrap. “What?! It’s not a Snuggie, I swear…”
But nothing beats a Snuggie. I know I never want to reach for the remote and feel cold for even an instant. Who cares that they’ve received hundreds of consumer complaints AND a failed rating from the Better Business Bureau? (source: Wikipedia).
Either way, the fact glaringly remains: we LOVE our Snuggies!
The implications of social media, like YouTube, never fail to amaze me. Check out some of Tyler Oakley’s videos below, and read on:
I interviewed Tyler Oakley for MSU Catalyst recently. MSU Catalyst is a student-run online publication devoted to publicizing the cool stuff that Michigan State students are doing with their lives. It’s supposed to offer resources, information, and inspiration other Spartans. Anyway, back to Tyler Oakley. Can you imagine reaching 47,000 people (and the number is growing as we speak) everyday? Just to update them on your life? Me either.
Click here to read the interview. Let me know what you think!
What happens after 27 million people watch your ridiculous wedding entrance set to a catchy Chris Brown tune? And what are the implications of this viral social media on our culture and even our economy?
Enter Jill and Kevin.
Jill & Kevin attracted so much attention from their YouTube hits that they started supporting a violence prevention charity and created their own website. Oh, and they appeared on the Today Show to re-create the event. Down a runway in the middle of Times Square. With the entire wedding party.
It spawned an endless amount of responses. Most notably and recently, the Office paid homage to the JK Wedding Dance. This further revived interest in the video. A flurry of comments appeared, ranging from “I wish I saw your version before I watched the Office!” to “this just isn’t right to do in a church…”
So when a national television show puts on a version of your wedding dance, one would assume that more people would see the tv show’s version, right? We’re talking about the Office here – a hugely successful, NATIONAL television show. Prepare to drop jaw: 9.1 million people watched the wedding episode of The Office. That is a huge number of people, but it’s got a lot of catching up to do to attain JK Wedding Intro status. It needs 16 million MORE views, to be exact. Good luck with that, Jim and Pam.
Someone’s Gotta Be Making Bank
Ah, Chris Brown. You are one lucky, lucky man. Let us not forget about his indirect, yet crucial role in the video. For your amusement, I crafted a time line of Chris Brown’s stupidity/dumb luck:
Releases “Forever”, which successfully tops the charts.
Abuses Rihanna. The idiot receives bad press, bad sales, a bad reputation… oh, and he loses all of his endorsements. Radio stations begin pulling his music.
He receives salvation in the form of the JK Wedding Dance, despite his best attempts to apologize via YouTube. Watching people happily dance down a wedding aisle to his song makes viewers forget that he sent Rihanna to the hospital. It’s just SO catchy. So he’s back on top of the charts. An entire year after the song debuted.
Releases “I Can Transform Ya”, which turns out to be pretty successful.
More publicity for the undeserving Mr. Brown, this time from the Office. After the wedding episode aired last Thursday, “Forever” and “I Can Transform Ya” shot to the top of the R&B charts.
…So What Does This Say About Our Culture?
Social media and viral videos obviously have more of an impact on our culture today and reach more people than traditional media like television and radio. The impact of a single YouTube video is astounding. A viral video can make or break you. In Chris Brown’s case, it was the indirect, positive press coverage via the wedding video that gave his career a comeback even after he abused Rihanna. And in Jill and Kevin’s case, it was an unexpected opportunity to support charities they believed in and gain life experiences and publicity through venues like The Today Show and The Office. It’s an entirely different Horatio Alger story. Your thoughts?
It really does exist! Experience it for yourself, or watch the informational video below:
Now, after watching this video, you’re probably thinking: HOLY CRAP. I really want to shave AND make my calls simultaneously! And instantly know how to say “You betcha!” in Farsi. And make a cup of coffee with a phone roughly the size of a large swiss army knife?
Don’t be silly. Don’t be like the hundreds of gullible people who commented on this YouTube video. That’s why I’m here to clear things up for you.
The whole thing is genius. It’s actually a PR stunt for Nova Scotia. They are playing on our love for convenience and futuristic, techy objects. And antioxidants. It’s both an advertisement and a comment on today’s society. I know this because when you click Release Date at the top of the page, it re-directs you to a page all about tourism in Nova Scotia – the PLACE that has everything! They also admit that this phone does not exist. If you think about it, this is an innovative, creative way to get people to learn about what Nova Scotia has to offer. It doesn’t particularly make me want to travel to Nova Scotia, but I appreciate their ingenuity. What do you think?
I’m consistently impressed by creativity. Especially the kind that ad agencies come up with. They don’t reinvent the wheel (pardon my cliche), but they come up with something new, fresh, and relevant without being totally off the mark. As a creative person, the creative process is mind-boggling to me. To fully appreciate said creativity, check out this years Creativity Winners List. Trust me, people. You will enjoy these – I hadn’t seen many of them.
And while you’re checking out those creative commercials, make sure you look at Crispin Porter & Bogusky’s ads. Because if you haven’t heard about a certain Alex Bogusky, it will definitely amuse you to hear about him now. Among the other mildly entertaining things he does, he:
Wrote a diet book while advertising for Burger King and Domino’s Pizza. (Aside from the blatant contradiction I just wrote, that’s pretty darn funny.)
Interviewedhimself on his own blog. (Hey, I could do that! But I won’t, because I’m not Alex Bogusky. I am also sans millions of dollars that would justify interviewing myself.)
Has a business card with one rounded corner that reads, “25% safer than most other business cards.” (I have to admit that I absolutely love this.)
Designed the (dare I say it?!) sweet new Microsoft ads. I’m an Apple fan, but I’m loving these ads!
Which is your favorite ad campaign? Take the poll… do it now.